Tone It Down Purple Solid Conditioner - for Blonde & Grey Hair - 60g - Ethique

Goodbye brass!

To bring out the brightness in blonde and silver hair, this purple conditioning bar (great for blondes and silver foxes) is best used as your regular conditioner – it doesn’t contain petrochemical-derived dyes so the toning is more gentle than typical purple products. Jasmine oil delivers deep nourishment for soft, smooth, luminous locks. Use with our Tone It Down solid shampoo.

Pro tip: to keep brass at bay, use this as your regular conditioner.

• Safe for colour treated hair
• Best for blondes and silver foxes
• Equivalent to 5 bottles

What impact do you and this product have?

Giving up the bottle is as easy as 1, 2, 3.

1. After shampooing, slide over the ends of your hair.
2. Put the bar down and massage the conditioner into your locks. Leave for 1-2 minutes.
3. It’ll feel super lightweight on your locks and even better once you rinse!

Ingredients: Brassica Alcohol, Behentrimonium Methosulphate, Theobroma Cacao (Cocoa) Seed Butter, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Cannabis Sativa (Hemp) Oil, Vegetable Glycerine, Stearic Acid, Guar Hydroxypropyltrimonium Chloride, Citrus Paradisi (Pink Grapefruit) Essential Oil, Parfum^, Benzyl Alcohol, Dehydroacetic Acid, Mica, *Citral, *Limonene, *Linalool. ^Certified Natural Fragrance. *Components Of Essential Oils

About the Company

The journey of Ethique

It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.

We’re here to put a bar in every shower and revolutionise the cosmetics industry

“I started Ethique out of frustration for the abhorrent amount of waste created by the cosmetics industry, and in particular, the amount of plastic and waste created by our bathroom essentials. I figured out that up to 95% of your bottle of conditioner is made up of water - which is just ridiculous considering you have water in your bathroom! I have always been deeply passionate about the environment and science and so I set about learning cosmetic chemistry (I was completing my Bachelor of Science at university at the time), and looked to formulate a solid shampoo. I figured that switching to a solid product would be the answer not only to the water waste issue, but also plastic waste”.

“I used to create small, 1kg batches of shampoo with the help of my Mum, Janette, (who still works alongside me today as part of our wider R&D Team), selling them online on a website I built myself (which is embarrassing to look at now), and surprisingly, there was huge demand! From there on, we’ve been steadily growing and putting more and more bars in showers around the globe”.

In 2012, the first Ethique solid shampoo bar, Mintasy, was made as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, so much has changed, but sustainability is still at the heart of everything we do. Our ingredients remain: cruelty free and vegan, palm oil free, ethically and fairly sourced, we still pay staff a living wage, donate 2% of sales and are 100% plastic-free.

We don’t just make shampoo bars now either. We’ve ventured into skincare and products for your home and pets, with plenty more exciting products in the pipeline. All with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.