Rustic Solid Deodorant Stick - 70g - Ethique

Scented with lime, cedarwood & eucalyptus, and made with jojoba and sweet almond oil for a gentle application and to keep your underarms silky smooth.

Same great formulation, different packaging!

Stay fresh and confident all day long, without baking soda or aluminium. Instead, our wonder ingredients keep sweat and smells away: magnesium hydroxide, zinc oxide and bamboo (which absorbs 200% its own weight in sweat and oil).

Please note that this is a solid deodorant, which helps keep your underarms smelling fresh rather than stop sweat, it is not an antiperspirant, this bar will not block your sweat glands.

What impact do you and this product have?

Giving up the bottle is as easy as 1, 2, 3.

1. Apply to underarms after showering, as well as before and after exercise (if needed).
2. A little bit goes a long way. Reapply during the day as needed.
3. Pro tip: to keep the bar fresh, store in an airtight container.

Ingredients: Caprylic/Capric Triglyceride, Tapioca Starch, Brassica Alcohol, Magnesium Hydroxide, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Euphorbia Cerifera Cera, Hydrated Silica, Bambusa Arundinacea Stem Extract, Jojoba Esters, Zinc Oxide, Tapioca Starch Polymethylsilsesquioxane, Citrus Aurantifolia (Lime) Oil, Juniperus Virginiana (Cedarwood) Oil, Eucalyptus Globulus (Eucalyptus) Oil, Mica, Citral*, Limonene*, Linalool*. *Component of Essential Oils.

About the Company

The journey of Ethique

It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.

We’re here to put a bar in every shower and revolutionise the cosmetics industry

“I started Ethique out of frustration for the abhorrent amount of waste created by the cosmetics industry, and in particular, the amount of plastic and waste created by our bathroom essentials. I figured out that up to 95% of your bottle of conditioner is made up of water - which is just ridiculous considering you have water in your bathroom! I have always been deeply passionate about the environment and science and so I set about learning cosmetic chemistry (I was completing my Bachelor of Science at university at the time), and looked to formulate a solid shampoo. I figured that switching to a solid product would be the answer not only to the water waste issue, but also plastic waste”.

“I used to create small, 1kg batches of shampoo with the help of my Mum, Janette, (who still works alongside me today as part of our wider R&D Team), selling them online on a website I built myself (which is embarrassing to look at now), and surprisingly, there was huge demand! From there on, we’ve been steadily growing and putting more and more bars in showers around the globe”.

In 2012, the first Ethique solid shampoo bar, Mintasy, was made as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, so much has changed, but sustainability is still at the heart of everything we do. Our ingredients remain: cruelty free and vegan, palm oil free, ethically and fairly sourced, we still pay staff a living wage, donate 2% of sales and are 100% plastic-free.

We don’t just make shampoo bars now either. We’ve ventured into skincare and products for your home and pets, with plenty more exciting products in the pipeline. All with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.