Frizz Wrangler Solid Shampoo - for Dry or Damaged Hair - 110g - Ethique

Supremely smoothing without weighing your hair down, Frizz Wrangler is the go-to bar for those of you with beautiful curly hair - or hair that is subjected to hot tools and bleach and would happily accept a generous serving of hydration with a "thank you!".

Fair trade Samoan coconut oil and cocoa butter make an appearance in this delightfully coconutty bar for a shampoo that works as well at taming frizz as it smells divine. The result? Silky-smooth tresses that are frizz-free, full of life and easy to style.

• 100% soap-free
• pH balanced
• Safe for colour treated hair
• Perfect for very dry, frizzy or curly hair
• Equivalent to 3 bottles

What impact do you and this product have?

Giving up the bottle is as easy as 1, 2, 3.

1. Wet your hair and the bar. Slide the bar from root to tip 3-4 times.
2. Put the bar down and lather shampoo into hair. It will foam!
3. Rinse and follow with conditioner if you need to.

Ingredients: Sodium Cocoyl Isethionate, Sodium Coco-Sulfate, Cocos Nucifera (Coconut) Fruit, Stearic Acid, Aqua (Water), Decyl Glucoside, Theobroma Cacao (Cocoa) Seed Butter, Stearyl Alcohol, Cetyl Alcohol, Lactic Acid, Caprylic/Capric Triglyceride, Sodium Isethionate, Behentrimonium Methosulfate, Fragrance^. ^Certified Natural Fragrance

About the Company

The journey of Ethique

It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.

We’re here to put a bar in every shower and revolutionise the cosmetics industry

“I started Ethique out of frustration for the abhorrent amount of waste created by the cosmetics industry, and in particular, the amount of plastic and waste created by our bathroom essentials. I figured out that up to 95% of your bottle of conditioner is made up of water - which is just ridiculous considering you have water in your bathroom! I have always been deeply passionate about the environment and science and so I set about learning cosmetic chemistry (I was completing my Bachelor of Science at university at the time), and looked to formulate a solid shampoo. I figured that switching to a solid product would be the answer not only to the water waste issue, but also plastic waste”.

“I used to create small, 1kg batches of shampoo with the help of my Mum, Janette, (who still works alongside me today as part of our wider R&D Team), selling them online on a website I built myself (which is embarrassing to look at now), and surprisingly, there was huge demand! From there on, we’ve been steadily growing and putting more and more bars in showers around the globe”.

In 2012, the first Ethique solid shampoo bar, Mintasy, was made as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, so much has changed, but sustainability is still at the heart of everything we do. Our ingredients remain: cruelty free and vegan, palm oil free, ethically and fairly sourced, we still pay staff a living wage, donate 2% of sales and are 100% plastic-free.

We don’t just make shampoo bars now either. We’ve ventured into skincare and products for your home and pets, with plenty more exciting products in the pipeline. All with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.