Earthwise

NZ's own Eco-Friendly Pioneers

The Earthwise story began more than 50 years ago, long before many had considered the environmental impact of chemical-based consumer products. Earthwise founder and eco-friendly pioneer Tom Robinson created his first plant-based product in his garden shed in Orini, a small town in Waikato in 1967.

Perfected over decades, Earthwise is now one of New Zealand's most trusted natural brands, helping clean up life's little (and not so little) messes. Tom's values still hold true, offering families gentle, natural alternatives that don't cost the earth. Our products are still hand blended too, just on a much larger scale.

All our Earthwise products are proudly New Zealand made. We work with high quality, naturally derived, plant-based ingredients. We make products that are safe for your family and the planet. We are leaders in environmental sustainability. Our products are naturally effective and don't cost the earth. We are driven by discovery and innovation.

We are committed to creating products that are effective but gentle for you, your family and the environment. We take great care to choose plant-based components that are tough on dirt and germs but safe for use in grey water and septic tank systems. And of course, all our products are biodegradable, breaking down over time to carbon dioxide and water.

Plant-based ingredients are natural in origin and environmentally sustainable. Our ingredients are carefully selected to be gentle for you and your family, as well as the environment. At Earthwise, we want to make a lasting impression in your home, not on the environment.

Effective. Naturally.