Hurom HH Elite (HH-11) - Vertical Slow Juicer


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Hurom HH Elite (HH-11) - Vertical Slow Juicer

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Featuring a new auger for lower speeds and better efficiency, plus a smoothie maker function, the HH Elite features all the innovations that Hurom is famous for.

All New Auger Design and Drum Assembly | Smoothie Maker | Lower RPM

The Hurom HH Elite is the improved second generation Red Dot Design award winning HH model Slow Juicer, released summer 2014 in Australia. Hurom is known for their innovations in Slow Speed juicing and now the second generation has arrived, bringing it a step above all other models in the range.

Hurom have a bewildering array of model numbers to choose from and the differences between them don't consistently indicate major product improvements. Sometimes a different model number indicates nothing more than a different shape or colour, while all other features might be identical and interchangeable. From the original design to the newest, we have seen subtle improvements in functionality, performance and strength of parts.

The HH Elite is the first to incorporate the all new second generation auger and drum assembly and combine it with a smoothie maker function.

The second generation slow juice (SST™) Slow Squeezing Technology preserves even more of the natural fresh taste and rich nutrition, achieved by using a new auger design and a new motor that rotates at 50% the speed of the original motor system.

The entire drum assembly has been redesigned and thanks to a newly designed Ultem auger, Ultem strainer and spinning brush, new single gear and motor technology, and the addition of a Pulp Lever, the HH Elite produces more juice than ever before with less waste and less pulp, while the exterior appearance is exactly the same as the HH Premium (HU-700). All juicing parts are BPA free.

The new pulp control lever and juice cap makes it possible customise your juices and smoothies for just the right amount of fibre for your taste.

The new drum design makes it easier to clean and less residue will stay behind after juicing.

In addition, rather than operating at the traditional slow juicer speed of 80RPM, the HH Elite rotates at just 45RPM, ensuring an even gentler process of squeezing the juice from your fruit and vegetables. What results is the purest of juices that preserves even more nutrients, vitamins, antioxidants and enzymes, and the best possible taste.

Finally, a Drying Stand for quick drying and storage of parts is now included.

The Hurom HH Elite will deliver the finest, silkiest, froth-free green juices, nut milks and any other kind of juice you can wish for, plus any number of smoothies. From soft fruits to wheatgrass, and everything in between, the HH Elite is the Ultimate Cold Press Juicer for the most demanding of juicing fans. If you want the best, then the breakthrough Hurom HH Elite is the juicer for you.

This juicer features an innovative construction that optimises handling. Its technology enables users to make juices, ice smoothies and even baby food. Gradation markings on the drum surface allow accurate measuring of the desired amount of juice. The juicer can be cleaned easily and quickly. Marks on the drum and strainer facilitate effortless assembly and disassembly of each part of the machine. Its overall appearance is defined by curved smooth surfaces and an easy-to-reach handle that harmonises with the body shape. The operation switch is easy to handle because of its form and size. - Red Dot Design Award 2013, Hurom HH model.

The juicer is characterised by a high degree of functionality. Both the materials used and the feature details lend it a robust appearance. - Statement by the jury of Red Dot

Hurom's second generation models have been completely overhauled and see several improvements over previous versions. A completely new AC induction motor unique to these models operates at 43 RPM to reduce oxidation and when it comes to actual juicing, this is where we see the majority of modifications.

screw technology
strainer technology
lever system
motor technology

Pulp Control Lever: On previous models, a rubber bung called the extraction packing was inserted to prevent fibre passing into the juice. This has now been attached to a lever arm that can be adjusted to stop fibre passing in or alternatively to allow more fibre into your juice. This can be adjusted incrementally depending upon your personal preference. When fully closed, it becomes a smoothie maker function.

Wiper Blade System: Earlier models have the wiper blades being operated by a cog wheel that is driven by the squeezing screw rather like a clockwork mechanism. As the screw turned, it moved a notch on the cog wheel, which turned the wiper blades. If the cog wheel is not cleaned thoroughly, ingredients can build up, causing it to break. Although this was a very inexpensive and minor repair, your juicer would be inoperable until the wheel was replaced. The new system drives the wiper blades directly from the squeezing screw, doing away with the cog wheel.

Squeezing Screw (Auger): A complete redesign of the worm-screw that crushes the produce has taken place. The new design reduces the amount of produce that gets trapped inside the auger, ensuring maximum produce is pushed through the strainer, which in turn reduces build-up inside the juicer. The wing-tips added on top of the auger are what now drive the wiper blade system, eliminating the need for the ratchet system that was underneath the auger to power the blades on previous models. This in turn adds more strength to the GE Ultem auger.

Juicing Strainer: The juicing strainer is made of BPA free GE Ultem material. All older models used the same strainer, and at the bottom of this strainer is an exit hole where the pulp escapes. This has now been removed on the Hurom Elite models, as the pulp is ejected directly through the juice bowl.

Juice Bowl: Now incorporates the pulp control lever and has a much larger pulp ejection chute.

Juice Collector: Redesigned and now includes a lid.

Squeezed instead of ground to preserve natural flavour and nutrition

Hurom's innovative technology is the result of over 40 years of research into juicing. Traditional juicers use sharp blades rotating at high-speed to grind the fruit and vegetables. This heats up the food, causing oxidation and destroying the very nutrients and enzymes people are hoping to extract.

The Hurom Slow Juicer uses patented world-first technology (SST™) that slowly squeezes fruit maintaining a low temperature and helping preserve the natural taste and nutrition.

For a healthy lifestyle

In the modern world, so much of the food we eat is heavily processed, destroying the nutrients we need and the flavour we enjoy.
The Hurom Slow Juicer helps people get back to a healthier, more natural way of accessing vital nutrients and enjoying the rich natural flavour of fruit and vegetables.

Improved nutrition

Juice squeezed from a Hurom Slow Juicer is richer in natural vitamins, minerals, and enzymes than the output from regular juicers. These nutrients play a vital role in sustaining our bodies, helping us feel better and look healthier. There’s no mistaking the radiant shine of someone who gains all their nutrients from fresh natural foods.

Restoring balance to diets

It's hard for most people to totally avoid harmful foods. The Hurom Slow juicer helps right the wrongs of everyday living with delicious nutrient rich juice.

Slow Squeezing Technology (SST) preserve the natural taste and nutrition of vegetables and fruit using world-first patented technology
Create unique recipes an infinite range of recipes for fruits, vegetables and even baby food
Easy Washing cleaning couldn't be simpler
Low Noise the Condenser Reducer Motor vibrates less ensuring quiet operation
Premium Design thoroughly tested for durability and ease of use

Renowned for their ease of use, speed of juicing and quality build the new Hurom Elite is ideal for those looking for a time saving, easy to use masticating juicer. With the addition of the smoothie function, the HH Elite will quite simply be the pride of your kitchen and last juicer you will ever buy!

Slow Squeezing Technology (SST)

Traditional slow speed horizontal masticating juicers have a much smaller surface area on the juicing strainer, which somewhat restricts the juice extraction process. Hurom changed that by inventing the vertical juicer and moving the juicing mechanism to the top of the juice extractor and using a strainer with a larger surface area, which results in the juice passing through much quicker after it has been juiced. While still operating at 40-80 RPM like traditional horizontal units, Hurom juicers can produce a litre of juice in about half the time it takes in traditional horizontal machines.

In the past customers who have been frustrated by the slow speed of horizontal masticating juicers have opted for centrifugal juicers, however high speed juicers oxidise the juice quickly, resulting in poorer nutritional value, very little enzymes and no storage value, however with the new Hurom HH Elite, you get the benefit of much faster processing times with juice that can be stored for 48 hours with minimal loss of nutrients.

Another benefit to having the juicing mechanism at the top of the juicer means the produce you feed in pretty much self-feeds as the squeezing screw draws the produce in, eliminating the need to use the food pusher with anything but leafy greens.

The unique silicone wiper-blade system rotates in between the juice bowl and juicing strainer, effectively cleaning the inside of excess pulp to prevent the juicer from blocking up during use. This part has been improved even more in the new Hurom Elite modes to ensure even less pulp enters the juice and less cleaning.

The addition of a silicone non-drip juice valve and cap on the juice outlet offers several advantages over previous models without this feature. As well as eliminating drips onto the work surface, this allows the juice bowl to be filled with water at the end of a juicing session so that the silicone wiper blades can do more of the cleaning and you less! The new larger 500ml juice bowl also has a measurement scale that allows juice to be accurately gauged and then you simply open the valve to dispense the juice.

Finally, while the pulp lever may not offer the versatility of a dedicated blender, you get the best of both worlds with slow speed blending and maximum flavour, as well as the ability to control the flow of pulp into your juices.

Scientific Support for Hurom Technology

There are claims being made that with the addition of the juice cap on the new Hurom models, when fixed in the closed position, allows the juice to be combined together before being released. It is being likened to the theory long proclaimed by Max Gerson that when different nutrients in juice are mixed with one another under pressure, they produce a more nutritious juice as nutrients from the pulp are passed through. As yet there is no documentary evidence to support this with this particular juice extractor.

Dr Max Gerson (of the world famous Gerson Institute) recommend that pulp and juice should be mixed before pressing, thereby effectively capturing more nutrients from the pulp. Using the new juice cap, the pulp and juice are in contact with each other for longer, allowing the juice a greater opportunity to flush ‘sticky’ nutrients from the cell membranes and fibres (pulp) of the fruit and vegetables being cold-pressed. With the new Hurom models, the juice valve means you can have up to a half litre of juice that is potentially rinsing extra nutrients from the pulp as it is being ground up by the auger, or juicing screw. This mixing feature as the wiper blades stir the juice means, with mixed ingredients, your juice cocktail is already perfectly blended when you dispense it, with less foam or froth.

Tests from the Michelson Laboratories Inc. and the Korean Food Research Institute confirm that this juicer extracts: 42.7% more Vitamin C, 60.7% more Vitamin A when compared to traditional juicers. This research was certified by the FDA and the USDA.

Simple to Clean

Simply close the juice cap and pour water through the machine whilst it is running as normal. The water will flush out most of the remaining pulp and juice, which is handy if you need to rinse it when doing different juices. A thorough clean with the included brush can then be done, removing any fibres that might be caught in the mesh. There are two cleaning brushes provided with the Hurom HH Elite and one of the brushes has a handy detachable smaller brush to get at hard to reach areas.

Recommended Uses

While vertical juicers are capable of juicing fruits, soft fruits, vegetables, leafy greens and wheatgrass, we consider them to be more of an all-round juice extractor. They perform better with softer produce like berries, pineapple and oranges, which horizontal machines generally struggle with, but if you mainly want to juice wheatgrass and leafy greens then the horizontal juicers do give better results. If you are looking for a juicer to do a bit of everything very well, then you can't go wrong with a Hurom slow juicer.

Hurom's 2nd generation models do produce superior results over the 1st generation models and in some instances can double the amount of juice produced, whilst reducing the amount of pulp passing into the juice.

Milk Alternatives

Having the ability to make your own Soy, Almond, Rice or Oat milk can help you save money and also cater to different family members' dietary needs. Creating your own style can be done very quickly with the Hurom and this can be stored or made and used freshly each day.

Hurom – a must for health conscious people.

Note: Hurom, Oscar and Omega juicers are identical machines branded differently in various countries.
The parent company, Dong Ah of Korea, has specialised in the manufacture of juicers and extractors for more than 35 years. Many familiar juicers under popular brands are manufactured by Dong-Ah of Korea.

Model: Silver HH-DBE11 / Red HH-EBE11 / White HH-WBE11
Dimensions (W x D x H): 167mm x 237mm x 398mm
Weight (nett / gross): 6.1 kg / 9 kg
RPM: 40 - 45
Motor: Single-Phase Induction
Wattage: 150W
Voltage / Frequency: 230V / 50Hz/60Hz
Fuse: 250V 5A
Certified: CE
Cord Length: 4.5ft (1.4 m)
Rated Usage: Less than 30 mins continuously
Warranty: 10 years on motor, 2 years on parts and labour
In the box:
motor body, hopper cover, hopper, 2nd generation squeezing screw (auger), Ultem juicing strainer (fine), spinning brush, 2nd generation bowl (with juice cap and pulp lever), food pusher (tamper), set of two (2) collection bowls, set of two (2) cleaning brushes, user manual & recipe book, drying stand

Since 1974 Hurom has been developing "advanced technology to benefit every body". They continually research new technology that will contribute to the health of humanity. They never stop thinking how home appliance technology can benefit people and their health.

Hurom are at the forefront of a dietary culture and invest heavily in researching and developing products that maintain the nutrition in natural food. They never rest in this, always seeking ways to do things better.

Hurom has pioneered a new market by challenging the status quo. Their innovation began with the green juicer followed by the slow juicer. Their technology is recognised around world as the most advanced method for extracting the best of health from nature. They aim to become a kitchen and home appliance company that truly thinks about people, enabling them to achieve healthier diets. They will do this while continuing to look after the interests of all their customers and business partners.

Meaning of Hurom
The Hurom name represents a corporate spirit which values the health of humankind.

Hurom is a compound word combining the English word for 'human' and Korean word for 'benefit for the body'. It symbolises how their products help provide nutrition to bodies worn out by the stress and pollution of modern living. It's a unique word that reminds everyone that people are at the heart of everything we do. It's easy to pronounce and effectively communicates their business.

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  • Hi My review of this wonder juicer! I have been using it everyday with so much pleasure. It works quietly and efficiently producing more juices than...

  • I am a great fan of South Korean products and the Hurom HH Elite Vertical Juicer is no exception. It makes excellent juices and is simple to clean....


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